Santiago Bilinkis stops along the way and warns us about this world that has come upon us, and proposes a creative counterattack, taking advantage of all the digital potential, without letting ourselves be driven ... or at least knowing it! Santi is our favorite serial entrepreneur; He founded several companies but also likes to tell technology. He does so in his books ("Passage to the Future" and "Guide to Surviving the Present"), in the FM Metro 95.1 and in La Nación Magazine. He is the organizer of TEDxRíodelaPlata (license for 2019!). This talk was given at a TEDx event using the TED conference format but independently organized by a local community.