Our lives are an endless flow of actions involving "when": when to start a business, schedule a class, commit, change jobs... However, we make these decisions based on intuition and guesswork. We believe that choosing the right time is an art, but in reality, as Daniel H. Pink demonstrates in this book, it's a science.
From multidisciplinary research, in these pages we'll find answers to questions as mundane—or as significant—as: when should we have our first cup of coffee? When should we take a break at work? When should we start a diet? or When should we ask for a raise from the boss?
Our cognitive abilities don't remain static throughout the day, and these fluctuations are more extreme than we think. Choosing one moment over another will greatly influence the outcome we achieve.
If you want to master the science of timing and make the most of the decisions you make, this is your book. Plus, at the end of each chapter, it includes a collection of tools, exercises, and tricks to help you put the ideas into practice.