Branding

Branding

Branding

Branding is an anglicism used in marketing that refers to the process of making and building a brand through the strategic management of the total set of assets linked directly or indirectly to the name and / or symbol that identify the brand influencing the value of the brand, both for the client and for the company that owns the brand.

Related topics

Digital information and communication technologies
Digital information and communication technologies

Digital brand positioning
Digital brand positioning

Personal Brand
Personal Brand

Marketing
Marketing

Brand exposure
Brand exposure