"## Definition
Narrativity is the ability to tell stories. It is a form of communication that uses language to create a story. Narrativity can be oral, written, visual or audiovisual.
Introduction
Narrativity allows to organize knowledge and experiences to share them with others. Narrativity can be found in a wide range of contexts, including literature, cinema, art, education and advertising.
Narrative structure
In a broad sense, narrativity can be defined as the construction of a story. A story is a speech that tells something, which tells a series of events. The stories can be real or fictitious, but they always have a narrative structure that is composed of the following elements:
Moments of a narrative
Usually narrative stories have three moments or stages:* A beginning: *The story begins with an initial situation that establishes the scenario for action. A knot: ** The knot is the moment of greatest tension or conflict in history.An outcome: The outcome is the resolution of the conflict or the conclusion of the story.
Elements of a narrative structure
Characters: *The narratives have characters that perform actions and experience emotions: the characters are the people or beings involved in the story. Sequence of events or events: A narrative has a sequence of events that take place over time: events are the actions that occur in the story.Space: The space is the place where the events of the story are developed: the narratives take place in a fictional world, which can be realistic or fantastic. Time: ** Time is the moment in which the events of the story are developed.A message: The narratives transmit a message or an idea.
Etymology
The word ""narrative"" comes from Latin ""narratĭvus"", which means ""related to narration"".
Characteristics
Narrativity is characterized by the following elements: Causality: *The events of the story are related to each other in a causal way. Temporality: The events of the story are developed in a temporary order.The likelihood: The story must be plausible, that is, it must seem that it could happen in reality. The narrative tension: ** The story must create narrative tension, that is, the reader must want to know what will happen.
Approaches
There are different narrative approaches, of which we can highlight:* The structuralist approach *, which focuses on the narrative structure of the story. The narratological approach **, which focuses on the analysis of the narrative elements.The semiotic approach, which focuses on the study of the meaning of the story.
Styles
Narrativity can be analyzed according to its style and format: Traditional narrative *. The traditional narrative uses a classical narrative structure, with an approach, a knot and an outcome. Modern narrative . Modern narrative uses more innovative narrative structures, which can be open, circular or fragmented.Narrative narrative. The narrative narrative focuses on the creation of stories that are attractive and memorable. Persuasive narrative . The persuasive narrative focuses on the creation of stories that transmit messages or promote understanding.Social narrative. The social narrative focuses on the creation of stories that have a positive social impact. Oral narrativity: ** Oral narrativity is a form of narration that is transmitted orally.
Practical applications
Narrativity can be applied to a wide range of contexts, including:* Narrativity in literature: *Narrativity is a fundamental tool of literature. Stories are a way to explore human issues, values and experiences. Narrativity in the cinema: Cinema is an art form that is based on narrativity. The films tell stories that can be entertaining, educational or inspiring.Narrativity in art:. Art can use narrativity to tell stories, transmit messages or create aesthetic experiences. Narrativity in education: . Narrativity can be used to teach concepts and values. Stories can help students understand the world around them.Narrativity in advertising:. Advertising uses narrativity to connect with consumers and sell products or services. Stories can help consumers identify with the products or services that are announced. Narrativity on television: On television, narrativity is used to create entertainment, informative and educational programs.Narrativity in science: Science uses narrativity to communicate complex information and facilitate the understanding of discoveries. Narrativity in technology: ** In digital technologies, narrativity is used to create surround experiences.
Conclusions
- Narrativity is a powerful form of communication that can be used for a wide range of purposes.
- Narrativity is a tool that helps us connect with others, to learn and understand the world around us.
- Narrativity can be found in a wide range of contexts, and has a series of important applications.
- Apply narrativity in creative, marketing processes or when building brands allows your message to be effectively received by the target audience.
- If you dedicate yourself to any of the arts, it is highly recommended that you explore the narrative techniques to give more value to your works and to achieve more impact of your message emotionally, at the conscious and unconscious levels.
References
- "Narratividad: una introducción" (Michael J. Hyde).
- "La narratividad en la comunicación humana" (Walter J. Ong).
- "La narratividad en el arte" (Mieke Bal).
- "Storytelling" (Christian Salmon).
- "The 7 Points of Write: An Essential Guide to Mastering the Art of Storytelling, Developing Strong Characters, and Setting Memorable Scenes" (Daniel Middleton & Rich Dalglish).
- "Matrizes da linguagem e pensamento sonora, visual, verbal: aplicações na hipermídia" (Lúcia Santaella)
- "La narratividad: una perspectiva semiótica" (Francisco Yus Ramos).
- "Narrativa y storytelling: conceptos y aplicaciones" (José Ignacio Aguado).